According to the UnivDatos, “Transactional Video on Demand Market” report, the global Market was valued at USD 11.46 billion in 2022, growing at a CAGR of 7.2% during the forecast period from 2023 - 2030 to reach USD 19.81 billion by 2030. 

The North America Transactional Video on Demand Market was valued at 4.25 billion in 2022 and is expected to grow at a steady rate of around 5.5% in the forecasted period (2023-2030). The Transactional Video on Demand (TVOD) market in North America has experienced remarkable growth, shaping the digital entertainment landscape across the region. This surge can be attributed to a confluence of factors that have collectively propelled the adoption of TVOD services. The United States, being the largest market in North America, has been at the forefront of this transformation. With a sophisticated digital infrastructure, high internet penetration, and a tech-savvy population, the U.S. has witnessed a significant shift in consumer behavior towards on-demand content consumption. Also, to provide more options for consumers and expand the reach of TVOD there are several investments. For instance, Amazon Prime Video invested $8.45 billion in original content for 2023, announced on January 19th, 2023.

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U.S. is expected to lead the market in North America during the forecast period.

In the United States, the TVOD market has expanded exponentially, driven by the proliferation of streaming services and a diverse array of content options. The emergence of exclusive releases, original programming, and strategic partnerships between content creators and platforms has heightened the appeal of TVOD offerings. This dynamic ecosystem has not only attracted established players but has also provided a fertile ground for new entrants, fostering competition and innovation in the market. For instance, in 2022, Warner Bros. and TNT recently teamed up to offer TVOD content to viewers also NBCUniversal and Hulu announced their partnership on June 15th, bringing more TVOD options to their audiences.

Conclusion

Beyond the United States and Canada, the TVOD market has made significant inroads in the rest of the North American countries. While not as extensive as in the larger markets, these regions have experienced a gradual increase in digitalization and internet accessibility. This has created a conducive environment for the adoption of transactional video on demand services, with consumers in these countries increasingly seeking on-demand access to a variety of content.

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